The Woolmark brand is the world's best-known textile fibre brand. It provides consumers with guaranteed fibre content and an assurance of quality. Companies that become Woolmark licensees can use the Woolmark logo on their products as an independent quality endorsement, thereby providing licensees with differentiation within the marketplace.
The Woolmark brand is owned by The Woolmark Company, the world's leading wool textile organisation. The value of the brand is well established and highly regarded across the world in the apparel, interior textiles and home laundry sectors. It represents a long-term commitment to quality spanning more than 45 years. As one of the world's most well-known brands the Woolmark logo has been applied to more than five billion products since the creation of the original mark in 1964. |
