| Amid the more directional Paris collections, Ami stands out for its shrugging, unstudied approach to cool. Its young founder and designer, Alexandre Mattiussi, spent time at Dior Homme's 30 Avenue Montaigne line, at Marc Jacobs, and at Givenchy, but the sensibility of his own collection, now in its second season, hews closer to the model of A.P.C. In price, in style, and in toto, Ami is approachable. Friendly, you might say. Ami is a unique concept of ready to wear for men: a complete men's wardrobe, well designed, easy, chic and above all, cool. "This collection is not about fantasy. It is a proposition of real clothes for a real man", explains the designer.Ami is positioned at an affordable price point while offering high quality and sophisticated designs. The clothes are made with Love, as indicated on the label. A modern, well thought-out collection of clothes and accessories to dress men from head to toe, with a healthy dose of French chic and charm, relaxed elegance mixed with a definite sense of ease, and authenticity. |
