| The world's leading fast fashion brands pin their hopes on China. Many of their products are made, and sometimes even designed, on the mainland, but are perceived as superior thanks to the aura of foreign heritage. China's textile manufactures, for their part, are eager to create valuable brands and take foreign retailers head on. CoBest, a local manufacturer, decided the best way is to follow in the footsteps of Europe's leading brands, literally: CoBest set up a subsidiary in Italy, complete with offices, admin staff, and a small international design team. |
