Having earned, by many years of fidelity, the fame of a French family is now known by the high-class circle of newly rich China. Seton to us has been a name linked with medieval castles in south France. For the last 200 years, Seton Castle is known as the hometown of Saint Elizabeth Ann Seton (1774-1821), educator and philanthropist.
In May 2006 the family's own brand "Le Seton" European flagship store on Bond Street, London and downtown Shanghai and Guangzhou opened at the sametime. Le Seton is currently one of the hottest garment names in middle-class and business circles in major Chinese cities.
On the other hand, the century old French family business is also joining many Europen brands in forming China ties. So far Le Seton's cutters have trained more than 20 Chinese design workers in Guangzhou. |
