BASIC POINTS deals with senior and art jewelry for the core of business, such as diamond, jade, platinum, gold etc.. Our company insists on innovating and creates exquisite art products for people, at the same time, provides a comprehensive solution to the personalized refinement and taste of life.
As the strategic partner of the international authoritative diamond organization DTC, the International Platinum PT Association and the World Gold Council，BASIC POINTS's business have a significant development in China. FENIX are our main jewelry brands, which become famous chain jewelry brands on domestic market by the brand features.
In late 60s of the last century, FENIX with rich artistic taste was source from south France. FENIX derives from "Phoenix", a Middle English word. These noble birds live in a remote and paradise-like country, and occasionally appear in the magical island.
FENIX melts "Fancy Colored Diamond" and "Rose Gold" into its modern design aesthetics. FENIX enjoys a high reputation in tailor-made jewelry industry. Many people who the men are form royal family in the world became FENIX's pursuer.
FENIX is still specialized in collecting and appreciating amazing jewelry and imaging up a high quailitied brand in front of the republic. In 1990s, FENIX brought elegant and classic jewelry collections into China market. |
