ZOCAI, one of China's largest online jewellery stores, has invested more than 100 million yuan to open its flagship experience centre in Hangzhou. ZOCAI International Mansion has become the first retail base for the online diamond dealer.
After receiving 200 million yuan in venture capital from Zhejiang Innovation Fund, ZOCAI decided to expand its retail business from their online network. Because of high rental fees many online jewellers chose office buildings to sell and display their products.
Compared to traditional diamond resellers ZOCAI has a comparative advantage in terms of price and brand. Purchasing the same type of diamond in ZOCAI's offline flagship store will be at least 50 per cent lower than in department stores. |
