Chow Tai Fook is a leading jeweller in Mainland China, Hong Kong and Macau with a heritage of over 80 years. Our principal products are mass luxury and high-end luxury jewellery products, including gem-set jewellery, gold products, platinum/karat gold products and watches.
We believe that our iconic brand CHOW TAI FOOK and long-standing history of over 80 years of operations represent key competitive advantages for our business. We believe the CHOW TAI FOOK brand is recognised for its trustworthiness and authenticity. Our products are known for their design, quality and value.
Chow Tai Fook has an extensive retail network, with 1,541 jewellery points of sale (POS) and 86 watch POS as at 31 March 2012. Our self-operated and franchised POS are strategically located in densely populated areas and prime shopping districts, thus efficiently maximising our brand exposure and recognition. Chow Tai Fook has also created a Chow Tai Fook iPhone application through which customers can download and browse our product offering, latest news and promotions and locate the POS nearest to them. |
