REX, the best brand in France glorious history begins with a sock factory wife Benedicte Dupont. At this time many competitors could only offer heavy socks, and made ??common ax man to customers. In addition there was not much choice and socks were not comfortable at all.
REX brand is always out of the ordinary. In 1937 its extremely favorable development, the founder of the individualistic brand REX President Rex Benanou predicted that more homes hoping to light products. This will be a potential market demand. But this time, people were generally skeptical.
However, although the cost is expensive, Rex Benanou courageous finally convinced the local manufacturer Celine Lefebvre and developed a new special equipment sock. After the expensive investment and competition intense, REX finally exploded many competitors. At the same time gain the victory, REX has established a standard unique brand remarkable. |
