| ABACAB's mission is to develop, in Italy and Europe, its concept of a multi-brand company which retails through standalone stores, small retail chains and department stores. The company's products would be innovative and designed to fit the needs of a changing market, with a focus on sportswear and streetwear for adults, teens and children. Abacab's stores would be found in every mall and on every street corner so that customers may purchase Abacab products any time they want. It is also hoped that the brand cultivate an image of partner within its key consumer demographic. Abacab will continue to provide stores with marketing and sales support to build their loyalty and to optimize sales. |
