Founded in Florence in 1994 by the Eldo Srl Group, FREESOUL was born from a central idea: to create a modern look that brings together denim and fashion garments, balancing Italian creativity with a cosmopolitan mood. The growth of FREESOUL is more visible everyday thanks to new showrooms opening all around Europe and to the implementation of the retail experience through our Shop in Shop project in the main department and key location stores.
PHILO SOPHY - FREESOUL means understanding denim fashion as a passion: bright, sensual and engaging, with a touch of glamour for an elegant appeal. Our vision is to create a thoroughly modern look in which each of our denim and fashion garments is an object of desire.
HIGHLIGHTS - Experimentation coupled with a high end mix of elements is the key philosophy of FREESOUL F/W 2011/12 season. With continued innovation the collection explores combination between luxury detailing with a strong sense of character. The result is a sensual and sophisticated look for the FREESOUL woman and a conscious and strong attitude for the FREESOUL man. For the new advertising campaign FREESOUL continues its cooperation with the international photographer Yu Tsai along with the new testimonials Angela Lindvall and Andres Velencoso. |
