FASHION BRAND   Chinese Chinese
HARDRIVE
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In 1968 the world we live in was redefined forever. Social tension boiled over and turned into violent demonstrations. The demonstrators took over the street in order to be heard. The angry youth had a vision of a better world with hope for change. The power of the people started a new era of music, art, love and politics. These movements, the social unrest, war and conflicts burned images in our minds and affected the world's soul deeply.

The founders of HARDRIVE were born in the sixties and were influenced by these issues while growing up. The idea behind HARDRIVE comes from the rebellion, adventure and drive for success that were launched during these years. The rough and raw characteristics of HARDRIVE reflect the passion and love for the change that was brought to the world in 1968.
 
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