FASHION BRAND   Chinese Chinese
Superdry
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Superdry was launched in 2003 as an urban outerwear and denim label. Its core philosophy is to offer unique products with unrivalled detailing at accessible prices. Superdry aims to create 'future classic' garments inspired by a love for iconic vintage Americana, high impact Japanese graphic imagery and British tailoring.

Superdry has many looks and products, which cross social and age demographics with something for everyone, ranging from vintage inspired graphics, lumberjack and premium shirting. The Orange Sewn Basics line takes sophisticated layering to new heights with super soft hand feels while the Vintage Thrift line encompasses femininity. The Standard Blue Jean men's and women's denim collection completes the selection. Superbrand is present in over 70 countries through standalone stores, concessions, wholesale and e-commerce channels.
 
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