The ro brand was founded by Yvonne Roe and Gene Miao in April of 1999 in New York City. ro is about travel; The lifestyle of travel. Urban travel, weekend travel, day to day travel. Our product is designed to meet the needs of people who are on the go, in motion, in their cars, on the subway, in airports, on the street - moving, traveling. ro is about design. Simple, modern, design. We believe that our products should be designed completely, inside and out, with a harmony of color, material, quality, and most of all function.
We believe in the classic marriage between form and function. The function of each bag is clearly important as we are designing bags for urban travelers. A bag to an urban traveler must contain the key elements that one needs to survive in an urban environment. This demands a study of the actual needs of the end customer in relation to his or her bag. |
