| Pink of Victoria's Secret founded in 2004 and marketed toward late-teen and college-age women, sub-brand PINK sells age-appropriate underwear, sleepwear, lounge wear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria. The PINK brand is marketed to be fun, playful, and flirtatious. Ambrosio, Kerr, and Prinsloo have all been official faces of PINK. Other models, such as Jessica Stam, Rosie Huntington-Whiteley, Erin Heatherton, Chanel Iman, Candice Swanepoel and Elsa Hosk have been taking part in events for the brand. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook, MySpace, and other social media that is of interest to young adults. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names. Currently you can find logos such as The Yankees, and the Chicago clubs in a local store near you. |
