The Rochas woman is classic, refined and established. That was how Marcel Rochas had viewed her, and his successors continued that definition. Known better for his perfume line, (Madame Rochas), Marcel Rochas became a hit in Paris during the 1920s and early 1930s. His designs were very feminine and meant for the "established " clientele. His creations emphasized the shoulder, in his eyes, they were the epitome of femininity.
Both a designer and an entrepreneur, his thriving business was put on hold with the rise of the Nazi in Europe and the eventual break out of World War II.
As Europe rose from the ashes, Marcel Rochas rose with it too, together with new names in haute couture that included Christian Dior. But instead of focusing on haute couture, he decided to focus on his stores and launching perfumes. Considered a visionary, he was one of the first to see the rise of the ready-to-wear market and haute couture being second to it. |
