FASHION BRAND   Chinese Chinese
Alessandra Rich
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After working as a high-end interior designer in London, France and her native Italy, Alessandra Rich launched her eponymous London-based clothing label in 2009. Heralded as one of fashion's future stars, her austere designs - floor-skimming dresses and collared gowns accented with fluorescent flashes and neoprene details - are both modern and graceful.
 
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